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Dine Out - No Kid Hungry

Case for Success
Denny's

System-wide Franchisee Buy-In for Cause and Campaign

A partner since 2011, Denny's consistently and creatively engages their franchisees to join Dine Out for No Kid Hungry. They report over 90% participation nationwide.

  • Over $1 million raised from September – December 2016

  • Over 1,400 participating locations nationwide

  • Over $4.3 million raised since 2011

Objectives

  • Increase frequency and repeat visits among customers.
  • Drive awareness, engagement and incremental funding toward the mission of No Kid Hungry.

Promotion Details

  • In September 2016, Denny’s endeavored to raise $1 million for No Kid Hungry.
  • Over 1,400 locations nationwide participated.
  • For a $1 donation to No Kid Hungry, guests received $1 off their next visit, redeemable at any participating Denny’s through the end of the year.
  • Denny’s was so dedicated to reaching $1 million that they extended the promotion through December in order to reach the goal!

Results

In the end, the brand raised a total of $1,000,099 for children in need.

Denny's Staff with NKH branded promotional materials