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Dine Out - No Kid Hungry

Case for Success
Arby's

Bounce Backs & More Designed To Fit a Brand

Arby's has been creating unique point-of-purchase materials to tell their brand story since joining Dine Out for No Kid Hungry in 2011. With our flexibility in fundraising models, Arby's can tell a story that resonates with guests, team members and the community.

  • Over $4 million raised in 6 weeks of fundraising

  • 2,000+ participating locations nationwide

  • Over $20 million raised since 2011

Objective 

Engage guests & franchisees to raise funds for No Kid Hungry.

Promotion Details

  • In 2016, Arby’s deployed a simple bounce back fundraiser. When customers donated $1, they received a thank you card with a voucher for a free slider on their next visit.
  • Over 2,000 locations participated, energizing team members and guests to help Make a Difference.
  • Every summer, the Arby’s Foundation funds a match campaign benefiting No Kid Hungry, which kicks off with Summer Giving Day in May. In 2016, Arby’s helped No Kid Hungry raise over $300,000 in just three months.

Results

In 2016 alone, Arby’s donated $3.4 million to No Kid Hungry through their in-store promotion.

"Ending childhood hunger continues to be a cause that resonates with the entire Arby’s system and is one that our guests clearly care about as well. We are proud to partner with No Kid Hungry on such important work and appreciate that the Dine Out program is flexible enough for us to make it our own.”

– Christopher Fuller, Executive Director, Arby’s Foundation

Arby's Promotional Signage
Arby's staff dressed in orange for the promotion