TOGETHER WE CAN END
CHILDHOOD HUNGER
IN AMERICA
JOIN DINE OUT FOR NO KID
HUNGRY SEPTEMBER 2014
Every year, the restaurant industry unites in an extraordinary
showing of solidarity to prove we can do more than simply feed
people for a living; instead we can feed them for life. An end to
childhood hunger is within our reach and it's the entire foodservice
industry that is leading the way. Restaurants, suppliers, media and
trade associations all have strengths to share.
REGISTER NOW
JOE'S CRAB SHACK
Business-Savvy Benefit # 1: Increasing visits
For more than 6 years Joe's Crab Shack has been a leader in the Dine Out For No Kid Hungry movement, achieving some of the program's most ambitious fundraising goals. As important, Joe's Crab Shack's success has proven that cause-related marketing can be a significant driver of diner visits and repeat traffic.

Employing a tiered value strategy, the brand gave customers 3 crave-worthy ways to give, each of which incented a future trip to Joe's: donate $1 and receive a free Kids Meal with entrée purchase on your next visit, donate $5 and receive a free appetizer ($11 limit) with entrée purchase on your next visit, or donate $10 and receive a free Crab Bucket with purchase of Bucket or Steampot on your next visit.

Amazingly, coupon redemption rates reached nearly 40% on average across all options, suggesting a significant and measurable increase in customer visits during the redemption period. The structure of the coupon ensured that each of those visits drove an incremental spend-an entrée purchase, at a minimum, but more likely, purchase of meals for the entire party.
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CORNER BAKERY
Business-Savvy benefit # 2: Employee satisfaction
Since 2008 Corner Bakery Café has raised more than $1M for No Kid Hungry. What's one of the most valuable outcomes of the brand's connection with the cause? Employee engagement and satisfaction. Corner Bakery Café's success story demonstrates that a cause-related campaign can be a powerful tool for ensuring a strong, consistent, and passionate workforce. The numbers prove it:

Executives attribute a whopping 45% increase in employee engagement numbers to the brand's Dine Out For No Kid Hungry campaign. Before they began participating, just 62% of employees said they "felt proud" of Corner Bakery Café's involvement in the community. After launching a company-wide commitment to No Kid Hungry, that number jumped to an astonishing 90%.

For a highly franchised organization like Corner Bakery Café, the Dine Out For No Kid Hungry provides an authentic, turnkey opportunity to establish employee pride in the brand. By introducing a corporate commitment that everyone can get behind-ending childhood hunger in America-Corner Bakery Café invested in building a culture of pride and engagement across the company.
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SHAKE SHACK
Business-Savvy benefit # 3: Driving sales
Cult favorite Shake Shack demonstrates that giving a little means getting a lot in return-for both customers and business.

In 2013 Shake Shack gave guests an opportunity to donate $2 or more and receive a complimentary shake on their next visit. Customer response was persuasive: guests redeemed their coupons at a rate of 44% and spent an additional $8, on average, at the time of redemption. By thanking guests for their generosity with an offer of greater value, guests returned the favor to Shake Shack in the form of visits, incremental spend, and loyalty. With just 15 restaurant locations in 2013 Shake Shack raised an astounding $285,000!

In the words of the company's VP of Operations, "not only did we achieve a companywide promotion to publically support our national charity of choice, the program unified our growing team and drove our business objectives-icing on the shake!"
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BRAVO! CUCINA ITALIANA
Business-Savvy benefit # 4: Buzz on social media
Research shows that 93% of consumers want to know what companies are doing to make the world a better place and 91% also want to be heard by companies (2011 Cone/Echo Global CR Study). Bravo! Cucina Italiana successfully did both by bringing their support of Dine Out For No Kid Hungry to the forefront of the social media conversation. This authentic conversation with guests drove the single largest weekly gain in social index score of any restaurant nationwide, as measured by Nation's Restaurant News' Social 200 Index.

Bravo!'s online campaign asserted their commitment to the cause, invited fans to interact on Facebook in support of it, and called guests to the restaurant to participate in Dine Out For No Kid Hungry. The company employed the best practice of keeping the messaging simple: "A like is worth a lot. From 9/15 - 9/21 for every new like on Facebook we'll donate $1 (up to $5,000) to No Kid Hungry." They also included fans in their celebration of success with a note from their CEO shared on social media: "Your generosity helped provide 1 million meals to hungry kids across the country!"
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THANKS TO OUR 2014 NATIONAL SPONSORS!
Hunger prevents kids from reaching their full potential.
It's an epidemic that's threatening America's future.
3 OUT OF 5
K-8 public school teachers
say they regularly see students come to
school hungry.
3 MILLION
Number of low-income children who receive
free meals in the summer when school is out of
session and affordable meals aren't available.
21 MILLION
Number of low-income children who rely on free
or reduced-price lunches for their nutritional
needs on an average school day.
22 PERCENT
Percentage of kids under the age of 18 who
live in poverty in America.
16 MILLION
Number of kids in America living in households
without consistent access to adequate food.
That's 1 out of 5 kids.
11 MILLION
Number of low-income children who receive
free or reduced-price school breakfast.
17.5 PERCENT
Average increase in standardized math scores
seen by students who regularly start the day
with a healthy breakfast.
Our Solution
Since its launch in 2008, Dine Out For No Kid Hungry has brought together thousands of restaurants and millions of consumers to raise more than $18 million to help end childhood hunger so that every child in the U.S. gets the healthy food they need every day. These funds:
  • Connect kids in need to nutritious food where they
    live, learn and play through through programs like
    school breakfast and summer meals
  • Educate and empower low-income families to shop
    for and cook healthy meals at home on a budget
  • Shine a light on childhood hunger in America and
    inspire action in communities across the country
Our Solution
Since its launch in 2008, Dine Out For No Kid Hungry has brought together thousands of restaurants and millions of consumers to raise more than $18 million to help end childhood hunger so that every child in the U.S. gets the healthy food they need every day. These funds:
  • Connect kids in need to nutritious food where they
    live, learn and play through through programs like
    school breakfast and summer meals
  • Educate and empower low-income families to shop
    for and cook healthy meals at home on a budget
  • Shine a light on childhood hunger in America and
    inspire action in communities across the country
THE SOLUTION    
Register now and help by
participating in Dine Out 2014
What sets Dine Out For No Kid Hungry apart is that participating
restaurants have the freedom and flexibility to create promotions
that raise funds while meeting core business objectives.
From special menus and limited-time offers, to select item
promotions and donations at the register, restaurants choose
fundraising promotions that fit their unique business models.
Sign up to be part of thousands of restaurants across
the country raise $10 million this September.
The money raised benefits the No Kid Hungry
campaign and its work connecting kids at risk of
hunger with nutritious food and teaching their
families how to cook healthy, affordable meals.
REGISTER NOW
Want to do more?
  1. SIGN THE PLEDGE TO DINE OUT THIS SEPTEMBER.
  2. Support No Kid Hungry on social media
  3. Help us close the breakfast gap by sending
    1 million messages to our country's leaders
    about the importance of school breakfast.
JOIN THE CONVERSATION